FOOH Impact Score:
Solid
Learn moreImagine a highway billboard turning into a portal to adventure. That’s the Distinctive premise of this Pull & Bear mixed reality ad featuring the latest Wrangler collaboration. The video unfolds as an aerial shot captures a sleek black car cruising effortlessly down the road, leading to a striking red billboard showcasing the Wrangler x Pull & Bear campaign. In a bold move, the camera seamlessly flies through the circular opening in the letter 'g' of 'Wrangler,' revealing a full, breathtaking landscape beyond. Using computer generated graphics, this Pull & Bear mixed reality ad transforms a simple advertisement into an Innovative product showcase.
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