FOOH Impact Score:
Impressive
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Imagine a panda casually strolling through a luxury Swiss watch boutique. That’s the captivating premise of this Girard-Perregaux faux ooh ad featuring the brand’s black-and-white chronograph timepiece. The video unfolds as a digital billboard is installed beside Geneva’s iconic Jet d’Eau fountain flashing the message 'Pandas are also found in Switzerland,' instantly drawing attention to the distinctive panda dial design, followed by a boutique window display where a life-sized panda is seen inspecting a timepiece amid a lush, green setting. Using computer generated graphics, this Girard-Perregaux faux ooh ad transforms the elegant storefront into an innovative product showcase.