Hisense Projector on Eiffel Tower Beams Logo

Imagine the Eiffel Tower doubling as a colossal home electronics launchpad. That’s the distinctive premise of this Hisense FOOH ad featuring a smart projector beaming the brand's signature turquoise light across the stormy Parisian sky. The video unfolds as the historic Eiffel Tower is digitally overtaken by sleek Hisense product installations, seamlessly transforming the monument into a towering tech showcase, culminating in the projector casting a beam that cuts through the clouds. Using engaging VFX, this Hisense FOOH ad transforms one of the world's most recognizable landmarks into an innovative product showcase.