FOOH Impact Score:
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Outstanding
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Imagine a skyscraper-turned-gamescreen lighting up the night sky. That’s the dynamic premise of this PlayStation fake out of home ad featuring live Hogwarts Legacy gameplay projected across a massive Dubai building. The video unfolds as a lone player at street level controls a character navigating spellbound terrain, while monumental PS5 visuals transform the towering urban architecture into a real-time magical adventure visible to everyone in the plaza. Using augmented reality, this PlayStation fake out of home ad transforms public space into an captivating product showcase.
PlayStation
PlayStation
PlayStation
Republic of Gamers
Samsung
Jesse Lingard
Sony
Technopark