PlayStation Game Screen on Facade
Hogwarts Legacy Gameplay on Dubai Skyscraper
This PlayStation fake out of home ad features live Hogwarts Legacy gameplay projected across a massive building in Dubai. The video shows a lone player at street level controlling a character.
Monumental PS5 visuals transform the towering urban architecture into a real-time magical adventure, visible to everyone in the plaza. Using augmented reality, this ad transforms public space into a captivating product showcase.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
Artist:Vertex CGI
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