Samsung Giant Processor Installation on the Road

In this Samsung CGI campaign, a giant processor chip rests in the middle of a city road, surrounded by towering skyscrapers under a bright skyline, hinting at the power behind Samsung’s TV technology. The scene unfolds as the massive chip turns transparent, allowing passing cars to drive through it—emerging not only in different colors but also transformed into sleeker, more modern versions of themselves—while the camera glides right, revealing the Samsung logo and intricate chip design with motion lines that simulate intense data processing. With a captivating use of computer generated imagery, this Samsung TV CGI campaign transforms an ordinary urban commute into a fresh, relatable spectacle, highlighting Samsung’s promise to upgrade everyday viewing through the power of AI.