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MSC Cruises Red Buttons Activate Christmas Decors

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FOOH Impact Score

Impressive

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Credits

Brand: MSC Cruises

Who we think created this: ronkijan

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Metadata

Brand Industry: Travel & Hospitality

Country: Unknown

City: Unknown

Effects / Animations: Human Interaction, Complex Motion, Swarm & Particles

Surroundings: Sea, Sky

Date posted: December 22, 2024

Source: Instagram

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In this MSC Cruises faux ooh ad, a man stands before a festive facade on a dock, poised to press a giant red button as part of a holiday-themed spectacle. The scene unfolds as he initiates the display, triggering overhead lights to illuminate the words 'Merry Christmas' just as a cruise ship comes into view behind him; as a hatch opens on the ship’s deck, a towering Christmas tree rises while yellow lights spiral from its branches. With an engaging use of VFX, this MSC Cruises holiday feature faux ooh ad transforms an ordinary port moment into a vibrant celebration of the season, highlighting MSC Cruises’ festive spirit and inviting travelers to experience holiday cheer at sea.

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