ISDIN Sunscreen Bottle Lands at Tennis Court
ISDIN Sunscreen: CGI Tennis Match
This ISDIN VFX advertising features their Fusion Water MAGIC sunscreen and tennis champion Carlos Alcaraz. The creative premise imagines the Eiffel Tower breaking a sweat during a summer tennis match.
The video shows an enormous CGI bottle of sunscreen appearing courtside. Alcaraz powers through rallies on a sun-drenched tennis court, demonstrating the product's sweat-resistant SPF50 protection, which remains effective under high-performance conditions thanks to its Heat Stress Protect technology.
Using innovative computer-generated graphics, this ISDIN VFX advertising transforms a high-intensity match into a dynamic product showcase.
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FOOH Impact ScoreImpressive
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Credits
Brand:
Artist:physixe
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