ISDIN Sunscreen Bottle Lands at Tennis Court

Imagine the Eiffel Tower breaking a sweat during a summer tennis match. That’s the creative premise of this ISDIN vfx advertising featuring their Fusion Water MAGIC sunscreen and tennis champion Carlos Alcaraz. The video unfolds as an enormous CGI bottle of sunscreen appears courtside, while Alcaraz powers through powerful rallies on a sun-drenched tennis court, showcasing how the product’s sweat-resistant SPF50 protection remains effective under high-performance conditions, thanks to its Heat Stress Protect technology. Using innovative computer generated graphics, this ISDIN vfx advertising transforms a high-intensity match into an dynamic product showcase.