FOOH Impact Score:
Solid
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In this Sephora fake out of home ad, the iconic Teatrul Național "Ion Luca Caragiale" București is shown from a street view as larger-than-life gift boxes begin to descend from the sky. The ad humorously reimagines the familiar roundabout by stacking the colorful parcels into a towering Christmas tree shaped entirely from Sephora-branded packaging. A creative moment that masterfully blends charm and festive spirit with brand identity through a dynamic celebration of holiday gifting.