Jean Paul Gaultier Flowers Bloom at Statue

Perfume Bottle Blooms on Christ the Redeemer

This fake out-of-home advertisement for Jean Paul Gaultier's Paradise Garden perfume features a striking bottle emerging from the sandy shores of Rio de Janeiro, beside Copacabana beachgoers. The bottle transforms from a detailed sand sculpture into a colour-splashed artistic centrepiece.

The scene culminates with the perfume bottle ascending to the peak of Corcovado, initiating a floral bloom takeover of the Christ the Redeemer statue. This visual merges nature and fragrance in a symbolic celebration.

Utilising dynamic VFX, this campaign transforms globally recognised landmarks into a fresh, relatable spectacle. It aims to position Paradise Garden as a sensory journey through natural beauty and bold imagination.

A
FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:Brazil
Date posted:February 14, 2024
Source:Instagram