FOOH Impact Score:
Impressive
Learn moreImagine a quiet Tokyo street adorned with leafless cherry blossoms, coming to life in an unexpected way. That’s the Captivating premise of this Shu Uemura FOOH ad featuring their cleansing oil. The video unfolds as golden bubbles resembling drops of oil gracefully float through the air and bounce on the streets. Each bubble contains a bottle of Shu Uemura cleansing oil, gliding gently along the street. As these golden orbs softly touch the ground, red flowers burst into bloom at each contact, transforming the street into a spring landscape, contrasting with the wintery backdrop. This moment invites Shu Uemura's customers to enjoy the cocooning of the cold season and practice self-care with their skincare product line. Using Innovative computer generated imagery, this Shu Uemura FOOH ad transforms the tranquil street into an Effective product showcase.
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