Viktor&Rolf Giant Flowerbomb Blooms in Paris
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FOOH Impact Score
Outstanding
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In this Viktor&Rolf CGI campaign, giant pink roses unfurl beside a classic Parisian building as a hand holds the iconic Flowerbomb perfume bottle high in the sky. The ad humorously reimagines the historic structure as part of a surreal fragrance showcase, where the massive blooms and perfume bottle visually dominate the cityscape. An innovative display that masterfully blends creativity with a distinctive twist on fragrance storytelling.
