FOOH Impact Score:
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Outstanding
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In this Juventus CGI campaign, the team’s black bus pulls up outside Allianz Stadium before transforming into blocky Minecraft-style pixels, while a giant yellow bee hovers above the crowds. The ad humorously reimagines the arrival of a football team with an innovative twist, showcasing the vehicle’s sleek lines as they morph into the familiar cubic graphics of the Minecraft universe. A creative blend that masterfully blends humor and creativity with a memorable twist on digital brand storytelling.
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