Jacquemus Lemons Falling From Sky at the Beach

Jacquemus Lemons Falling at the Beach

This fake out-of-home (FOOH) advertisement depicts beachgoers at a resort in Camogli, Italy, enjoying the sun. Suddenly, giant lemons begin to fall from the sky, bouncing lightly upon impact.

The ad playfully reinterprets the saying 'when life gives you lemons...' by presenting a literal and visually engaging scenario. It's a creative FOOH ad that combines humour and inventiveness for a memorable take on unexpected events.

S
FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Jacquemus
Artist:Origiful

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:Italy
City:Camogli
Date posted:July 19, 2023
Source:Instagram