Kärcher Car Lifted by Pressure Cleaner
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FOOH Impact Score
Impressive
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A-Tier
B
C
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In this Kärcher mixed reality ad, a yellow car appears to hover above ground, suspended mid-air by an unbelievably strong jet of water. The ad humorously reimagines a stadium entrance as an open-air testing ground for extreme cleaning, with the pressure washer elevating not just dirt but actual vehicles. A clear execution that masterfully blends humor and creativity with a memorable twist on product performance.
