Sephora Floating Leaves Swarm Athens

This Sephora mixed reality ad features a single green leaf initiating a citywide transformation. The video opens on Sephora Ermou, its upper facade adorned with decorative green leaves. A woman releases a green leaf, printed with Greek text meaning “I love you,” which drifts upwards.

As the camera follows, more leaves gather and swirl, revealing Athens from above. Countless leaves float over the city, and rooftops become covered in lush greenery that spreads like gardens, blooming and thickening. The camera zooms in until a leaf flies into the lens, filling the screen with green. Stylised spinning leaves appear in the corner beside the line “FULL MOTHER ENERGY,” signalling Sephora’s Mother’s Day celebration. This CGI ad transforms Athens into a memorable product showcase, linking love for mothers with a flourishing burst of beauty.