L.L. Bean Giant Checkered Fabric Unrolls

In this LL Bean FOOH campaign, the video opens with a cityscape view of SoHo’s mid-rise buildings as seen from a moving car, setting the scene for a cozy streetwear transformation. The scene unfolds as giant flannel cloths roll out from building rooftops, blanketing facades, while a patterned flannel unrolls across the road, culminating in a white box revealing event details: “COMING SOON 416 W. Broadway, New York, NY October 16 – November 30,” all framed by a checkered flannel background. With a creative use of computer generated graphics, this LL Bean fall pop-up activation FOOH campaign transforms everyday urban architecture into a fresh, relatable spectacle, highlighting LL Bean’s aim to reimagine classic flannel patterns with city-ready style and storytelling.