Adidas Metal Hand Grabs Sneakers from Screen
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This Adidas FOOH ad begins with a colossal Superstar XLG sneaker hovering above a bustling intersection, held aloft by liquid metal hands that reach out from a swirling rift in space. This moment cleverly highlights the standout scale and futuristic appeal of the product as unsuspecting pedestrians gaze up at the surreal, city-sized sneaker that appears to have descended from another world, perfectly aligning with the campaign’s alien arrival theme. As a perfect blend of captivating storytelling and distinctive product integration, the CGI effects enhancement is designed for promoting the Superstar XLG as a bigger and bolder evolution of an iconic silhouette.
