Adidas Metal Hand Grabs Sneakers from Screen
Adidas Superstar XLG: Alien Arrival
This Adidas FOOH ad features a colossal Superstar XLG sneaker hovering above a bustling intersection. It is held aloft by liquid metal hands that emerge from a swirling rift in space.
Unsuspecting pedestrians observe the surreal, city-sized sneaker, which appears to have descended from another world. This aligns with the campaign’s alien arrival theme.
The CGI effects enhance the product's standout scale and futuristic appeal, promoting the Superstar XLG as a bigger and bolder evolution of an iconic silhouette.
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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Vertex CGI
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