FOOH Impact Score:
Improvable
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Imagine an ancient fortress needing a haircare upgrade. That’s the dynamic premise of this Labo Suisse cgi video featuring its Crescina hair treatment line. The video unfolds as a branded delivery truck cruises through the historic center, adorned with an image of a model whose flowing hair seemingly defies the truck’s boundaries; as it moves, the model’s hair extends outward across the street in a powerful, sweeping motion that visually amplifies the slogan 'More hair, more powerful, more beautiful!' against the classical European backdrop. Using impactful CGI effects, this Labo Suisse cgi video transforms an everyday delivery vehicle into an engaging product showcase.