Lamborghini Highway Turns into Racetrack
Lamborghini Highway Racetrack
This mixed reality advertisement for Lamborghini features a breathtaking racetrack that carves an adrenaline-filled path through various iconic cityscapes.
The CGI effects-driven visual narrative dramatically reimagines towering Asian skyscrapers, classic New York architecture, and sunlit Mediterranean coastlines as part of an imaginative, gravity-defying circuit. It showcases Lamborghini Super Trofeo’s journey to the World Finals in Jerez.
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FOOH Impact ScoreOutstanding
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Credits
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Artist:Why CGI
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