Lamborghini Highway Turns into Racetrack
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FOOH Impact Score
Outstanding
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In this Lamborghini mixed reality ad, a breathtaking racetrack carves an adrenaline-filled path through towering Asian skyscrapers, classic New York architecture, and sunlit Mediterranean coastlines. The ad dramatically reimagines iconic cityscapes as part of an imaginative, gravity-defying circuit, showcasing Lamborghini Super Trofeo’s journey to the World Finals in Jerez with a CGI effects-driven visual narrative. A distinctive experience that masterfully blends creativity with a bold display of the brand’s international racing heritage.
