Le Grand Rex Climber Crafts Theater Tower
Staff Pick
Mountaineer scales Paris Art Deco cinema
This Kaizen FOOH (fake out-of-home) advertisement features a colossal mountaineer, dressed in a vibrant red jacket, scaling the Grand Rex cinema in Paris. Innovative computer-generated graphics transform the Art Deco tower into a towering peak.
The ad dramatically reimagines the iconic cinema as a vertical challenge, with atmospheric mist and cloudy skies adding depth to the climber’s ascent. This highlights the documentary’s theme of perseverance, blending drama and creativity with a memorable twist on storytelling and urban transformation.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
Artist:Timothee Leang
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