Life Star Energy Drink Can Tower at the Bay
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FOOH Impact Score
Outstanding
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A
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C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Life Star CGI video, a gigantic zero-sugar Life Star energy drink can rises above a scenic coastal highway as dedicated runners in crisp white uniforms push forward beneath it. The ad dramatically reimagines a peaceful seaside landscape with a towering symbol of endurance and transformation, emphasizing the brand's nutritional boost with BCAAs as essential fuel on the road to greatness. A dynamic piece that masterfully blends inspiration and cinematic visuals with a memorable twist on wellness.
