Red Bull Giant Green Edition Can Floats Through Milan Canals

Red Bull Green Edition Floats Through Milan

This Red Bull mixed reality advertisement features a giant inflatable beach raft drifting through Milan's iconic Navigli canal district. A towering lime-green Summer Edition can is surrounded by surfboards, beach balls, and pink flamingo floaties.

The ad humorously reimagines urban waterways as a sun-soaked beach scene, placing a refreshing twist from Red Bull directly within historic architecture. It offers a captivating blend of humor and creativity, providing a memorable take on seasonal energy drinks.

B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Red Bull

Metadata

Work Type: FOOH
Country:Italy
City:Milan
Date posted:July 3, 2024
Source:Instagram