Red Bull Giant Green Edition Can Floats Through Milan Canals
B
FOOH Impact Score
Solid
S
A
B-Tier
C
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In this Red Bull mixed reality ad, a giant inflatable beach raft drifts through Milan's iconic Navigli canal district, with a towering lime-green Summer Edition can surrounded by surfboards, beach balls, and pink flamingo floaties. The ad funnily reimagines urban waterways as a sun-soaked beach scene featuring a refreshing twist from Red Bull right in the heart of historic architecture. A captivating blend of humor and creativity with a memorable twist on seasonal energy drinks.
