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Elite Man Grabs Cup Noodles from Billboard

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

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Credits

Brand: Elite

Who we think created this: Behnam Dadgar

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Iran

City: Tehran

Effects / Animations: Billboard & Digital Screen, Human Interaction

Surrounding: City

Date posted: January 26, 2025

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Imagine a quiet city intersection suddenly turning into a stage for gourmet spectacle. That’s the fun premise of this dynamic FOOH ad featuring a chef preparing a towering noodle dish right on a billboard. The video unfolds as the oversized digital chef stirs a steaming bowl with chopsticks, sending noodles cascading out of the screen and ‘into’ the street, as passersby look up, stunned by the lifelike movement and scale. Using captivating augmented reality, this FOOH ad transforms an everyday billboard into an authentic product showcase.

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