FOOH Impact Score:
Outstanding
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Imagine a quiet city intersection suddenly turning into a stage for gourmet spectacle. That’s the fun premise of this dynamic FOOH ad featuring a chef preparing a towering noodle dish right on a billboard. The video unfolds as the oversized digital chef stirs a steaming bowl with chopsticks, sending noodles cascading out of the screen and ‘into’ the street, as passersby look up, stunned by the lifelike movement and scale. Using captivating augmented reality, this FOOH ad transforms an everyday billboard into an authentic product showcase.