KitKat Man Appears from Giant Phone

This KitKat CGI ad opens on a man relaxing on a park bench, with a KitKat bar visible in his shirt pocket. In front of him, a towering smartphone displays soft music. A text overlay asks, “Do your breaks play out like this?”

Suddenly, a man emerges from the giant phone, holding a pickleball racket. He smacks the music icon, silencing the soundtrack and triggering a stream of floating text notifications. A surreal interaction ensues between the bench-sitter and the character from the screen.

The scene concludes as the man pulls out his KitKat, snaps off a finger, and takes a bite. This action makes the notifications and the smartphone man vanish, and the music returns, allowing him to enjoy an undisturbed break. The ad finishes on a red background with the tagline “Have a break, have a KitKat” and the KitKat logo.