Nescafé Helicopter Coffee Delivery on Highway

This Nescafé faux OOH ad begins with a red helicopter soaring through the Bangkok skyline, carrying an enormous red pack of Nescafé coffee as it passes through the high-rises. This moment cleverly highlights the brand’s ability to create an engaging spectacle as the scene shifts to Big C Supercenter Ratchadamri, where multiple helicopters transport giant Nescafé packs in different flavors. As the red pack arrives, it opens mid-air, releasing oversized small coffee packs that cascade down, forming a dramatic heap on the street below. As a perfect blend of Captivating storytelling and Innovative product integration, the CGI enhancement is designed for drawing attention to the right mix campaign.