Foot Locker Giant Shoe Pulled by Car
Solid
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In this Foot Locker FOOH campaign, a sleek black Mercedes-Benz navigates an urban street, hauling behind it a massive black Salomon XT-6 sneaker turned into a towable spectacle. The scene unfolds as the camera zooms into the side mirror to reveal a foot comfortably wearing the oversized, street-ready sneaker, just as a man in all white on the sidewalk freezes in shock, then scrambles to follow the surreal sight down the block. With an engaging use of VFX, this Foot Locker Salomon XT-6 ad transforms a quiet city corner into a dynamic, story-driven moment, highlighting Foot Locker’s push to blend bold footwear with unexpected urban visuals.
