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Meta Quest VR Headset Hovers Over Street

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FOOH Impact Score

Impressive

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Credits

Brand: Meta Quest

Who we think created this: Vertex

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Metadata

Brand Industry: Fashion & Apparel

Country: UK

City: Unknown

Effects / Animations: Large Objects, Floating & Flying Objects

Surrounding: Suburb

Date posted: September 22, 2023

Source: Instagram

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In this Meta FOOH ad, a dynamic spectacle unfolds as a giant Meta Quest 3 headset floats serenely above a quiet residential street in London. The scene unfolds as a pedestrian walks casually beneath the massive, hovering white VR device, juxtaposing everyday urban serenity with the futuristic allure of immersive tech, created by Vertex CGI to mark the lead-up to Meta Connect 2023. With a captivating use of computer generated graphics, this Meta VR campaign transforms daily city life into a vivid glimpse of the digital frontier, highlighting Meta’s effort to immerse consumers in the evolving realm of virtual reality.

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