FOOH Impact Score:
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Solid
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In this Virgin Mobile CGI video, an interactive digital billboard comes to life as it seamlessly shifts content in response to a passerby’s movement. The ad humorously reimagines a traditional out-of-home display as a responsive brand ambassador, showcasing how mobile numbers, QR codes, and promotional messages appear with smooth CGI transitions tailored to engage with viewers. A distinctive execution that masterfully blends innovation and subtle humor with dynamic product storytelling.
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