FOOH Impact Score:
Outstanding
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Imagine a coastal boardwalk becoming the front row to the debut of a cruise liner. That’s the memorable premise of this MSC Cruises fake ooh ad featuring the grand reveal of the MSC World America. The video unfolds as a helicopter dramatically pulls away a massive navy blue MSC-branded cover from the vessel, revealing the majestic cruise ship beneath as it gleams in the golden sunset light. The ship’s imposing white hull reflects off the calm waters under a perfect blue sky in Saint-Nazaire, France, while the surrounding coastal grasses and wooden path guide the viewer’s gaze toward this ocean icon ready for its maiden voyage. Using dynamic computer generated imagery, this MSC Cruises fake ooh ad transforms a harbor-side reveal into an authentic product showcase.