SO/Paris Toy Box and Nutcracker Installation

Nutcracker Stands on a Parisian Rooftop

This CGI campaign for SO/ Paris Hotel reimagines the building as a giant toy box, complete with a winding gear on its facade and a towering nutcracker on the rooftop. The scene opens on a nighttime view of the hotel along the banks of the Seine, with gentle snow falling.

A small boat drifts through the glowing reflections on the water, animated by candy canes, Christmas trees, and holiday lights. This festive transformation captures the anticipation of a magical night just before the season begins.

Using computer-generated imagery, this SO/ Paris Hotel campaign effectively transforms the Parisian landmark into a product showcase for the holiday season.

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FOOH Impact ScoreImpressive
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Credits

Metadata

Work Type: FOOH
Brand Industry:Travel & Hospitality
Country:France
City:Paris
Date posted:November 25, 2025
Source:Instagram