SO/Paris Toy Box and Nutcracker Installation

Imagine the Eiffel Tower needing a gift wrap for the holidays. That’s the engaging premise of this SO/ Paris Hotel CGI campaign featuring a festive transformation just in time for the season. The video unfolds as the scene opens on a nighttime view of the SO/ Paris Hotel set along the banks of the Seine, where gentle snow falls and the building is reimagined as a giant toy box complete with a winding gear on its facade and a towering nutcracker standing on the rooftop. A small boat drifts through the glowing reflections on the water, animated by candy canes, Christmas trees, and holiday lights that fill the frame with bright cheer, capturing the anticipation of a magical night just before the season begins. Using impactful computer generated imagery, this SO/ Paris Hotel CGI campaign transforms the Parisian landmark into an effective product showcase.