Michel Polnareff Christmas Tree Decked with White Glasses
Michel Polnareff Christmas Tree CGI Campaign
A towering Christmas tree in a Paris square is adorned with Michel Polnareff’s signature white sunglasses instead of traditional decorations. Passersby pause to admire and photograph the festive scene.
This augmented reality enhancement serves as a teaser for Polnareff’s 'derrière tournée' and his new album. The campaign aims to increase visibility ahead of his concert tour and reconnect fans with the artist in a seasonal way.
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FOOH Impact ScoreOutstanding
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