Michel Polnareff Christmas Tree Decked with White Glasses

This Michel Polnareff CGI campaign begins with a towering Christmas tree glimmering in a Paris square, adorned not with baubles and lights, but with the artist’s signature white sunglasses. This moment cleverly highlights the artist’s distinctive personal branding as curious passersby pause to admire and photograph the festive scene, which doubles as a teaser for Polnareff’s 'derrière tournée' and his nostalgia-driven new album. As a perfect blend of resonant storytelling and fun product integration, the augmented reality enhancement is designed for increasing visibility ahead of his concert tour and reconnecting fans with a cultural icon in a uniquely seasonal way.