Hugo Publishing Fourth Wing Dragons on Arc de Triomphe
Golden Medallion Unfurls Dragons Over Paris
This viral Hugo Publishing fake out-of-home ad features Rebecca Yarros's 'Fourth Wing' adaptation. The video depicts a magnificent golden medallion, adorned with the Fourth Wing emblem, descending upon Paris’s Arc de Triomphe.
Following this, dragons soar from a beautifully carved scroll that unfurls atop the arch. This creates the illusion of mythical creatures emerging above the Champs-Élysées, transforming the historic landmark into an innovative product showcase using captivating CGI effects.
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FOOH Impact ScoreOutstanding
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Credits
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Artist:Busterwood
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