Hugo Publishing Fourth Wing Dragons on Arc de Triomphe
Outstanding
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Imagine the Arc de Triomphe turning into a gateway for dragons. That’s the viral premise of this Hugo Publishing fake out of home ad featuring their adaptation of Rebecca Yarros's 'Fourth Wing.' The video unfolds as a magnificent golden medallion adorned with the Fourth Wing emblem descends upon Paris’s famed monument, followed by dragons soaring from a beautifully carved scroll that unfurls atop the arch, creating the illusion of mythical creatures emerging above the Champs-Élysées. Using captivating CGI effects, this Hugo Publishing fake out of home ad transforms a historic landmark into an innovative product showcase.
