Claro Red Tennis Ball Rolls on the Lake
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine a scenic lagoon transformed by a floating sports icon. That’s the inventive premise of this Claro faux ooh ad featuring a branded tennis ball installation ahead of the Rio Open. The video unfolds as a massive red Claro-branded tennis ball appears to float gently on the waters of Lagoa Rodrigo de Freitas, framed by the recognizable silhouette of Corcovado Mountain in the background, creating a surreal moment for boaters and onlookers alike. Using dynamic computer generated imagery, this Claro faux ooh ad transforms a tranquil urban lagoon into an effective product showcase.
