Netflix Crane Positions 3D Signage Above Arena

Netflix 3D Signage Atop Kia Forum

This Netflix faux OOH ad features a larger-than-life digital installation outside the Kia Forum at night. The video shows a crane suspending massive 3D signage reading “NETFLIX TUDUM” in mid-air, with spotlights cutting through the darkness as the crane rotates the structure.

The striking “TUDUM” letters function as a digital screen, seamlessly displaying clips from various Netflix shows. The crane then lowers and mounts the signage atop the arena, transforming the building into an engaging product showcase using computer-generated graphics.

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FOOH Impact ScoreImpressive
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Credits

Brand:Netflix
Agency:Vienna Pitts
Production:Vienna Pitts
VFX:Victor Illescas
Sound:Vienna Pitts