MSG Tennis Balls Bounce on Arena Rooftop
US Open Poster Unfurls on Rooftop
This CGI advertisement features Madison Square Garden framed against the New York skyline. Oversized tennis balls land and bounce on the arena’s rooftop.
With each bounce, a portion of the official US Open poster is revealed, gradually assembling until the full poster spans across the rooftop in anticipation of the December 8, 2025 event. This promotional video transforms an iconic sports venue into a striking canvas, highlighting Madison Square Garden’s role in bringing the US Open to the city’s heart.
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FOOH Impact ScoreOutstanding
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Credits
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