Marie Claire Giant Mascaras Takeover Paris
Sisley Phyto-Noir Mascara: Parisian Takeover
This CGI advertisement for Sisley's Phyto-Noir mascara transforms iconic Parisian landmarks into an innovative product showcase. The video begins with the Louvre Pyramid's glass panels dramatically opening to reveal giant golden mascaras emerging from within.
One of these oversized mascaras then rolls through the city streets. It approaches the Vendôme Column, leaning against it before standing upright, displaying its sleek golden body and signature 'S' on the cap. The final scene features a classic Parisian building with a Sisley advertisement that splits open, revealing an opened mascara propelling itself towards the camera.
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FOOH Impact ScoreOutstanding
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