Marie Claire Giant Mascaras Takeover Paris

Imagine a historic Parisian landmark doubling as a beauty vault. That’s the dynamic premise of this Sisley cgi ad featuring its Phyto-Noir mascara. The video unfolds as the scene opens with a view of the Louvre Pyramid in Paris, where its glass panels dramatically open to reveal giant golden mascaras emerging from inside. The focus shifts to an aerial shot of the city as one of these mascaras rolls through the streets, drawing attention with its scale and motion. The journey continues as the mascara approaches the Vendôme Column, leaning against it before slowly standing upright, showcasing its sleek golden body and the signature S on its cap. The final scene lands on a classic Parisian building with a Sisley advertisement that splits open, revealing an opened mascara propelling itself toward the camera. Using captivating computer generated imagery, this Sisley cgi ad transforms the iconic cityscape into an innovative product showcase.