Marie Claire Giant Mascaras Takeover Paris

Sisley Phyto-Noir Mascara: Parisian Takeover

This CGI advertisement for Sisley's Phyto-Noir mascara transforms iconic Parisian landmarks into an innovative product showcase. The video begins with the Louvre Pyramid's glass panels dramatically opening to reveal giant golden mascaras emerging from within.

One of these oversized mascaras then rolls through the city streets. It approaches the Vendôme Column, leaning against it before standing upright, displaying its sleek golden body and signature 'S' on the cap. The final scene features a classic Parisian building with a Sisley advertisement that splits open, revealing an opened mascara propelling itself towards the camera.

S
FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Metadata

Work Type: FOOH
Brand Industry:Media & Entertainment
Country:France
City:Paris
Date posted:October 22, 2024
Source:Instagram