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Michel Polnareff Eiffel Tower with Glasses and Wig

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FOOH Impact Score

Outstanding

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Credits

Brands: Michel Polnareff, Parlophone

Who we think created this: Romain Ardaens

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Metadata

Brand Industry: Media & Entertainment

Country: France

City: Paris

Effects / Animations: Large Objects, Falling Objects

Surroundings: Eiffel Tower, City

Date posted: November 20, 2024

Source: Instagram

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In this Michel Polnareff FOOH campaign, the camera pans across the bustling Champ de Mars as the Eiffel Tower looms in the background, transformed to wear the singer's quirky white glasses and signature curly blonde hair. The scene unfolds as the monument, affectionately called 'La Dame de Fer,' is humorously styled to resemble Polnareff himself, prompting surprised reactions from tourists who stop to take photos and videos—teasing the release of his new single and album 'Sexcetera' on February 28, 2025. With a dynamic use of computer generated imagery, this Michel Polnareff visual stunt FOOH campaign transforms the iconic Parisian structure into a fresh, relatable spectacle, highlighting Michel Polnareff’s promotional push for his ‘derrière tournée’ concert series.

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