FOOH Impact Score:
Solid
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In this Candy Crush CGI ad, vibrant candy pieces seem to erupt from billboards, spilling giant jellybeans and colorful sweets onto busy city streets and public courts. The ad humorously reimagines everyday urban elements—like dumpsters and utility boxes—as portals to a sugar-fueled fantasy land, turning the real world into a life-sized Candy Crush playground. A dynamic experience that masterfully blends humor and creativity with a memorable twist on mobile gaming.