Candy Crush Candies Burst Out of Billboard
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Candy Crush CGI ad, vibrant candy pieces seem to erupt from billboards, spilling giant jellybeans and colorful sweets onto busy city streets and public courts. The ad humorously reimagines everyday urban elements—like dumpsters and utility boxes—as portals to a sugar-fueled fantasy land, turning the real world into a life-sized Candy Crush playground. A dynamic experience that masterfully blends humor and creativity with a memorable twist on mobile gaming.
