98.1 CHFI Letter Bead Bracelets Drop on Stadium

In this 98.1 CHFI FOOH campaign, bracelets made of letter beads cascade from the sky onto the Rogers Centre as its digital screen displays rotating images of Taylor Swift, with the CN Tower standing tall in the background. The ad creatively reimagines a classic Toronto landmark with an engaging use of CGI effects that turns falling accessories into monumental messages spelling out “RUREADY,” “TORONTO,” “CHFI,” and “TAYLOR,” captivating onlookers gathered below in awe. A fun campaign that masterfully blends excitement and creativity with a dynamic twist on radio promotions tied to the highly anticipated Eras Tour.