98.1 CHFI Letter Bead Bracelets Drop on Stadium

This FOOH (fake out-of-home) campaign for 98.1 CHFI features letter bead bracelets cascading from the sky onto the Rogers Centre. The stadium's digital screen displays rotating images of Taylor Swift, with the CN Tower visible in the background.

The CGI effects show the falling accessories forming monumental messages such as “RUREADY,” “TORONTO,” “CHFI,” and “TAYLOR.” This creative execution reimagines a classic Toronto landmark, captivating onlookers below. The campaign blends excitement and creativity, offering a dynamic twist on radio promotions tied to the highly anticipated Eras Tour.