Madison Square Garden Boxcar Lands on Roof

In this Madison Square Garden FOOH ad, a quiet daytime shot shows people casually standing and walking in front of Madison Square Garden as the city hums around them. The scene unfolds as a giant green boxcar marked CHROMACOPIA is lowered onto the roof of the venue, triggering the building's digital billboard to flicker with static before snapping to an ad for TYLER THE CREATOR JULY 14–15, while a vivid green glow outlines the arena, fading daylight into a surreal night-lit moment with haze swirling like fire across the structure's edges. With a distinctive use of augmented reality, this Madison Square Garden promotional video transforms the familiar urban setting into a captivating spectacle, highlighting Madison Square Garden’s celebration of Tyler, The Creator’s sold-out CHROMACOPIA tour.