Madison Square Garden Boxcar Lands on Roof
Chromacopia Boxcar Activates Digital Billboard
This FOOH advertisement for Madison Square Garden begins with a daytime scene of people in front of the venue. A giant green boxcar, labelled CHROMACOPIA, is then lowered onto the roof.
As the boxcar lands, Madison Square Garden's digital billboard flickers with static before displaying an ad for TYLER THE CREATOR JULY 14–15. A vivid green glow outlines the arena, transforming the daylight scene into a surreal, night-lit moment with haze swirling around the structure's edges.
This augmented reality promotional video highlights Madison Square Garden's celebration of Tyler, The Creator’s sold-out CHROMACOPIA tour.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
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