Puma Sneakers and Basketballs Rain Over Eiffel Tower Court
Solid
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In this Puma FOOH campaign, a dynamic transformation takes place as hundreds of Puma All-Pro NITRO Fireglow sneakers and basketballs appear to cascade from the sky over an outdoor Parisian court. The scene unfolds as the surreal installation turns the court near the Eiffel Tower into the center of an avalanche of footwear and sports gear, drawing crowds who capture the moment on their phones. With an engaging use of VFX, this Puma basketball sneaker drop transforms a classic cityscape into a fresh, relatable spectacle, highlighting Puma’s immersive engagement with its audience through urban performance storytelling.
