Punto Blanco Giant White Sphere Rolls Across City and Store

Punto Blanco Giant White Sphere Ad

This fake out-of-home CGI advertisement for Punto Blanco features a pristine white sphere. The sphere is first seen gently hovering above a bustling urban street, then reappears in various contrasting environments, including city sidewalks and inside a retail store.

The ad subtly promotes a seasonal sale. This augmented reality enhancement aims to boost visibility and create a unified brand narrative without physical constraints, blending creative storytelling with memorable product integration.

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Credits

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:Colombia
Date posted:July 12, 2024
Source:Instagram