Sam Edelman Boxes Stack on New York Taxi
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Sam Edelman FOOH ad, a typical New York street scene shifts as a yellow city taxi appears, slowly becoming submerged under stacks of lime-green Sam Edelman shopping boxes. The scene unfolds as what begins with a single box evolves into a surreal overload of signature packaging, turning the ordinary vehicle into a rolling monument of holiday consumerism. With a distinctive use of computer generated graphics, this Sam Edelman digital display transforms an everyday taxi into a fresh, relatable spectacle, highlighting Sam Edelman’s seasonal message of festive abundance and urban style.
