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Sam Edelman Boxes Stack on New York Taxi

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FOOH Impact Score

Solid

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Credits

Brand: Sam Edelman

Who we think created this: snctstudio

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Metadata

Brand Industry: Fashion & Apparel

Country: Hong Kong

City: Hong Kong

Effect / Animation: Complex Motion

Surrounding: City

Date posted: December 20, 2023

Source: Instagram

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In this Sam Edelman FOOH ad, a typical New York street scene shifts as a yellow city taxi appears, slowly becoming submerged under stacks of lime-green Sam Edelman shopping boxes. The scene unfolds as what begins with a single box evolves into a surreal overload of signature packaging, turning the ordinary vehicle into a rolling monument of holiday consumerism. With a distinctive use of computer generated graphics, this Sam Edelman digital display transforms an everyday taxi into a fresh, relatable spectacle, highlighting Sam Edelman’s seasonal message of festive abundance and urban style.

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