Benefit Cosmetics Primer Truck Filling Pothole
Benefit Cosmetics Primer Truck Fills Pothole
This fake out-of-home (FOOH) advertisement for Benefit Cosmetics features a truck navigating city streets. Attached to the truck is an oversized primer tube connected to an intricate machine.
The ad humorously depicts road repair: the machine dispenses primer into a pothole, effectively sealing it. The truck then drives away, showcasing a creative and memorable twist on beauty product application.
A
FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Sol de Janeiro Inflated "Badalada" Crosses Street
Vitamasques Cupid Hits Target Bullseye
Haut CGI
Jean Paul Gaultier Giant Perfume Bottle in Park
DEPARTD
DM Giant Nail Polish Painting Crosswalk
Shu Uemura Cleansing Oil Flower Blooming
FILORGA Eiffel Tower Glows Up with Serum
Gold Apple Giant Box Burst in A-Tower
Maybelline Dancing Mascara in NYC
Farmacia San Roque Giant Shopping Bags Glide Through Street
Fenty Beauty Pink Hot Air Balloon Lashes
Kérastase Bottles Falling From Billboard Into Sephora Bag
Pink Gellac Giant Pink Nail Polish Colors Parisian Streets