FOOH Impact Score:
Impressive
Learn moreLearnings
- Weave product features into the creative - a clear cause/effect creates a clear message
- Tap into a collective cultural pain point - and drive a conversation in the comments
- No people, caps potential - without a person or face to follow, its harder for viewers to engage
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In this Benefit Cosmetics fake OOH ad, a truck moves through the streets carrying an oversized primer tube attached to an intricate machine. The ad humorously reimagines road repair with an Effective skincare solution, as the machine squeezes primer into a pothole, sealing it effortlessly before driving away. A Dynamic fake OOH ad that masterfully blends creativity with a memorable twist on beauty products.