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Benefit Cosmetics Primer Truck Filling Pothole

FOOH Impact Score:

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Impressive

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Learnings

  • Weave product features into the creative - a clear cause/effect creates a clear message
  • Tap into a collective cultural pain point - and drive a conversation in the comments
  • No people, caps potential - without a person or face to follow, its harder for viewers to engage

Credits

Brand: Benefit Cosmetics

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: Unknown

City: Unknown

Effects / Animations: Large Objects, Complex Motion

Surroundings: Buildings, Streets, Palm Trees

Date posted: May 30, 2024

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In this Benefit Cosmetics fake OOH ad, a truck moves through the streets carrying an oversized primer tube attached to an intricate machine. The ad humorously reimagines road repair with an Effective skincare solution, as the machine squeezes primer into a pothole, sealing it effortlessly before driving away. A Dynamic fake OOH ad that masterfully blends creativity with a memorable twist on beauty products.

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