SkinCeuticals Giant Serum and Apple in Cheongdam
SkinCeuticals Serum in Cheongdam
This CGI video for SkinCeuticals features a dramatic 3D display in Seoul's Cheongdam district. Their C E Ferulic serum bottle erupts from a billboard's surface, with red targeting lines locking onto the glowing bottle.
The scene transitions to a split-screen, showing two apple halves. One half is treated with the serum via a dropper and becomes brighter, while the untreated half remains visibly oxidized and darker. This augmented reality CGI video demonstrates the antioxidant efficacy of SkinCeuticals' anti-aging serum through a relatable fruit display.
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FOOH Impact ScoreImpressive
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