Kérastase Bottles Falling From Billboard Into Sephora Bag
Kérastase CGI Billboard for Sephora
This fake out-of-home (FOOH) ad for Sephora features a digital screen on a building that transforms into an online store interface. It scrolls through various Kérastase products, highlighting the Elixir Ultime.
The ad humorously reimagines online shopping: pressing the 'Buy Now' button causes the products to leap off the screen and land in a giant Sephora paper bag on the street. This dynamic CGI ad showcases the new and improved Kérastase Elixir Ultime, now available in refillable packaging.
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