Moooi Giant Pink Flowers Bloom on Store Facade

This Moooi fake out-of-home (FOOH) ad transforms the historic Blackstone Building in Shanghai into a living canvas. The video features the brand’s first store in China, located on the building’s first floor, as enormous pink flowers of various sizes bloom across the exterior.

Delicate vines with smaller blossoms weave around the architecture, while the flowers rhythmically open and close, releasing glowing yellow and white dust that drifts through the air. The camera gradually moves closer to one of the largest pink flowers, lingering on its petals as it pulses between blooming and closing, symbolising the beginning of a new season and Moooi’s arrival in the city.

Using engaging VFX, this Moooi fake OOH ad creates an innovative product showcase on the Blackstone Building.