or lu sense Giant Hanger Covered in Pink Bows

Giant Hanger Adorns Big Fashion Glilot

This fake out-of-home (FOOH) CGI advertisement for Big Fashion Glilot features a massive clothing hanger sculpture. Initially, it appears as a solid structure suspended above the mall. The scene then transitions as the hanger bursts into a flurry of pink petals, which drift outwards above the highway, capturing the attention of onlookers.

The CGI installation transforms the hanger into a flowing visual symbol of fashion, turning routine cityscapes into a fresh and relatable spectacle. This ad highlights Big Fashion Glilot’s goal of promoting Or Lu’s March 16th pop-up event and boosting the mall’s visibility through immersive outdoor storytelling.

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Credits

Metadata

Work Type: FOOH
Brand Industry:Home & Garden
Country:Israel
Date posted:March 2, 2025
Source:Instagram