TUMI Bags Float from Sky to Milan
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this TUMI CGI ad, leather bags from the Asra collection seem to float effortlessly beneath the grand glass dome of Milan’s Galleria Vittorio Emanuele II. The ad dramatically reimagines the historic shopping arcade as a stylish backdrop for luxury travel, with the suspended bags suggesting exploration and mobility. A dynamic production that masterfully blends clarity with product storytelling centered on premium design and modern journeys.
