Leffamaailma Dragon Lands Near the Street

This Leffamaailma fake out-of-home advertisement opens with an aerial view of a peaceful field beside a misty lake, bordered by a dense forest.

The ad dramatically reimagines Helsinki’s Senate Square, featuring Toothless from How to Train Your Dragon swooping down amidst the historic cityscape. This is brought to life through immersive computer-generated imagery.

It is a memorable execution that masterfully blends creativity with a dynamic showcase of the film’s arrival in Finland.